The Flowers


Gorgeous Floral Designs and
Floral Design Seminars in the Flower Pavilion


The flowers are back in the San Francisco Flower & Garden Show! With the support of the flower growers who make up the California Cut Flower Commission (CCFC) and the Hawaiian Islands, the Flower Pavilion stage will presents the best floral designers from the Bay area and beyond. Great care is taken by the Floral Stage Curator, Debra Prinzing, to present a new and exciting theme each day….with a few special surprises always in the wings!

The Show is continuing its stand in favor of sustainably grown flowers. Emphasis is, of course, on California growers. California growers meet the strictest growing standards in the world. These standards have been set to protect the environment and the health and well-being of all the people—from grower to picker to packer to shipper to designer to consumer—who come into contact with the blooms and foliage.

California flowers will be augmented with sustainable grown flowers from Hawaii, Europe and other destinations around the word to present examples of all the world’s most beautiful blooms to Show goers.



Flowers and flora designs will be taking over the front of Expo Hall in 2015. The Flower Pavilion was introduced in 2014 and was met with great enthusiasm and wide acclaim.  Building on that foundation, the Flower Pavilion will be enlarged in size and broadened in scope.

Debra Prinzing
About the 2014 Floral Stage Curator Debra Prinzing

Debra Prinzing is a Seattle-based Outdoor Living Expert and the leading advocate for American Grown Flowers. As a writer and lecturer, she specializes in flower farming, floral design, landscapes, interiors, architecture and design. Debra is author of seven books, including Slow Flowers: Four Seasons of Locally Grown Bouquets from the Garden, Meadow and Farm (St. Lynn’s Press, 2013).

Her articles have appeared in the Los Angeles Times, the San Diego Union-Tribune, Country Gardens, Sunset, Better Homes & Gardens, Garden Design, Metropolitan Home, and many other fine publications. She is the Garden Editor for Gray Magazine, a Pacific Northwest design publication, and producer/host of the popular weekly SLOW FLOWERS Podcast with Debra Prinzing, with more than 5,000 downloads since its mid-2013 launch. In 2014, Debra introduced her newest venture,, a free, nationwide online guide to florists, shops, studios and flower farms who use American Grown Flowers.