Alameda County Fairgrounds
APRIL 4 – 7, 2024

Local and seasonal flowers; the future of event design?

Thursday, April 4 2024
11:00am - 12:00pm
Floral Design


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This demonstration is centered around the topic of event design.  As designers/flower professionals we will have to start to inform the cultural narrative of how limiting materials to primarily local and seasonal florals - an arguably dialed-back floral palette - can still be elevated and refined. If we want to start to see a shift in popular aesthetic sensibilities and what clients expect of their event florals, we are going to have to be proactive in managing those expectations

Presenting Partner

Castohn Hand Made Stone

Kellogg Garden Products


Los Arroyos

griggs wholesale garden

Hanah Gardens

lakeside nursery

western nursery

western nursery

Sustaining Sponsors

renewal by andersen

reborn home solutions

superior sleep