The Historic COW PALACE
MARCH 20-24, 2019

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Information Exhibitors need to know!

The Exhibitor Manual will be available January 2019.  It will provide detailed information on the Show and your set-up. With the move to the Cow Palace a number of things have changed so please read it carefully as it will explain your move-in and move-out procedures. Check back to this page for links to the Exhibitor Manual, the Decorator Order Forms as well as forms for Insurance, Health Permit and Resellers Permit.  

Items to note

  • All exhibitors are required to submitted an Additional Insured Certificate.
  • If you will be selling food or beverage, whether you sample or not, you are required to submit the San Mateo County Health Department forms to the Show, not to the Health Department.  Deadline Feb. 22nd.
  • DECORATOR - Advance order DEADLINE will be March 1st.
  • You have 500 watts of electrical service with your exhibit space regardless of the total size. You will find an order form for additional electrical service in the Decorator package.  Please submit the electrical order form by March 1st to avoid the increased floor prices.
  • Move-in is Monday and or Tuesday, March 18 & 19 during between 8 am - 7 pm.  Move-in time will be assigned day and/or hour.  You wll be emailed your move-in time a minimum 2 weeks in advance. 
  • Parking passes - we are working with the Cow Palace to pre-sale parking passes.  You will notified the if this is possible.  Otherwise they will only be available at move-in, directly from the Cow Palace.  A 5-day pass with in and out privileges will be $48.  A single day pass is $12/day but has NO in and out privileges.  


Below are the links to the information and forms you will need as an exhibitor - the Exhibitor Manual and all order forms will be available in January.

  • Furniture & Accessories Order Form
  • Carpet Order Form
  • Electrical Order Form
  • Move-in & Move-out Pass
  • Insurance
  • Wi-Fi Service - a private "exhibitor only" wireless internet connection has been include with each exhibit space.  This is an upgraded service with higher speeds and bandwidth than what is available to the general public.
  • Health Permit: TFF VENDOR APPLICATION  (CAREFULLY read the requirements for a permit)  Permit must be returned to the Show, not Health Dept.) DEADLINE FOR SUBMISSION:  MARCH 15th.



The links below will be available in January.  At that time you will find the links to all of the Decorator order forms.  Please also read their cover leter and use their payment form.

  • Cover letter and  Decorator Instructions
  • Payment Forms
  • Furniture & Accessior Order Form
  • Electrical Order Form
  • Carpet Order Form


All exhibitors are required to submit an “Additional Insured Certificate” to include the following as additional insureds: 

The San Francisco Flower & Garden Show; Larsen Enterprises, LLC; the State of California; San Mateo County Exposition and Fair Operator; San Mateo County; their agents, officers, directors, servants and employees.

If you do not have insurance coverage that can provide an Additional Insured Certificate, you may purchase an event-only policy from Rainprotection Insurance Company.

Health Permit for Food Vendors

If you will be selling or offering samples of food or beverage to the public, you must submit the San Mateo County Health Temporary Event Food Vendor Application (TEFVA). You are required to obtain this permit whether you sample or not.  Regardless of other licenses or permits you or your co-packer might have San Mateo County Health Department requires you also obtain a permit from their office. The Show is required to submit all TEFVA to the Health Department.  To met their deadline you must submit your completed application no later than MARCH 15th.  Once you have completed the online form, save it to your computer and either e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it. or fax to 415-684-7281. PLEASE NOTE: San Mateo County Health Department recently raised their fees. If you had already paid these fees, you will have additional fees due.

Reseller’s Permit

The State of California requires that you have a seller’s permit if you will be selling merchandise, booking orders, or taking leads at this show.

Below is the link to the California State Board of Equalization website’s E-Reg questionnaire page. Click on “Register Online” to apply for a Temporary Sellers Permit number online. If you would rather do it in person or another way, scroll down to see other options. By answering a few questions, you’ll be able to determine if your company is required to get a State of California Seller’s (Resale) Permit. You may also contact the State of California State Board of Equalization directly by calling (800) 400-7115.

RV Parking

Overnight RV parking is available onsite at the Cow Palace for $25.00 per night, NO HOOK-UP.  A 50 amp electrical service is available for an additional $50, a total of $75 per night.  There is a dump station on site and portable water is available onsite but not at the parking space.  The main gate at Geneva Ave. will be locked each night at 10pm and will not reopen until 7am.  You will need to be onsite between these hours.  There is an onsite overnight security in case of an emergency but they will not be allowed to open the gate other than in an emergency situation.  Contact the Cow Palace directly to reserve RV spaces.  415-404-4100